Trendsetters in Cannabis Massage

What exactly does it mean to be trendsetters in an industry? Simply put, it is someone that leads the way in ideas. In 2014 when the founder of Primal Therapeutics first googled the words “cannabis massage” no responses came back. Google, the search engine used by millions everyday had no advice to offer her. The search continued online for hours then days before she walked into her local medical marijuana dispensary and purchased every single topical that existed. After using topicals on her own surgical wounds she knew their healing capabilities on a personal level but had no idea what their implications would be using cannabis from head to toe.

What began with a whole lot of research turned quickly into development and making cannabis massage into something that was more than just applying cannabis to a patient and calling it cannabis massage. What has made Primal Therapeutics the trendsetters in the field is their passion for knowledge and spreading the word of what a healing and therapeutic modality cannabis massage is. After years of exploring the topic Primal Therapeutics now offers educational classes to fellow massage therapists around the world.

Every year American Spa magazine releases their projected list for the upcoming years various spa trends. This year Primal Therapeutics is considered the trendsetters for cannabis in the spa space. You can read the full list of descriptions with links to each section by clicking here. The 2018 trends include the following categories in no particular order.

Fighting Pollution
Crystals
Hotels with Spas
Natural Beauty
Cannabis
Animals in Wellness
DNA Testing
Guilt-Free Skincare
Regional Spa Associations
Intentional Beauty

She noted the first thing that made her realize cannabis was an effective treatment for massage and all kinds of various spa treatments was the fact she no longer needed acupuncture. After being a massage therapist for many years cannabis massage gave her a new lease on her worn out and tired wrists. “It was a total game changer for me and my business” Person said.

As Primal Therapeutics approaches their fourth year in business in Colorado they could not be more proud to be a part of this list. Founder, Jordan Person said recently, “My Grandma always used to call me a trendsetter! She could have never guessed this would be my future.” Cannabis saved Person’s life and she has since gone from being an advocate to an activist and a cannabis consumer to a cannabis business owner.

Read the article in American Spa magazine here:

https://www.americanspa.com/skincare/2018-spa-and-wellness-trend-benefits-cannabis

Cannabis Massage 101 Education Classes

Become a pioneer and absorb knowledge you can bring back to your patients, families, and friends in this one day class that will instruct you how to provide the very best cannabis massage care possible.

What you will learn in Cannabis Massage 101:

the endocannabinoid system
the differences between THC, CBD and other cannabinoids
the entourage effect
what terpenes are
contraindications
the benefits of cannabis massage
best practices for the best form of massage therapy there is
legal issues
how to monetize your new skill
practical application to “feel the difference”
how to make infused topicals at home
and so much more…

If you are interested in taking an education class with us please feel free to fill out this form and someone will be in contact with you to discuss your class needs: Cannabis Massage 101 Form

We are excited to have the opportunity to teach you soon! If you have any questions in the meantime please do not hesitate to reach out: primaltherapeutics@gmail.com

TIME magazine Special Edition

Marijuana Goes Main Street By: Bruce Barcott

Recently our Founder was making a trip to Florida and she went looking for some reading material in one of the many magazines shops that all airports have. Without question she was drawn to the TIME magazine publication with a gigantic marijuana leaf on the cover. What she was not expecting was to find Primal Therapeutics on page 94! But there she and Primal Therapeutics were, locked in history in TIME magazine.

Primal Therapeutics was to be the world’s first Cannabis Spa however laws and regulations would not support the business model and in 2014 when the recreational cannabis industry was really kicking off our founder had the honor of meeting author, Bruce Barcott at an industry event. That chance encounter landed Jordan in a few sentences in Bruce’s book, Weed The People. Then flash forward three years that same encounter put our founder in TIME magazine’s special edition, Marijuana Goes Main Street.

Needless to say Primal Therapeutics is ecstatic to be a part of history and she had been carrying her copy of TIME in her bag with her which ended up coming in handy. Just when she thought it could not get any better, Jordan was recently in DC to lobby for marijuana policy reform with NORML (National Organization for the Reform of Marijuana Laws) and Bruce Barcott was one of the presenters at the 2017 NORML Conference and Lobby Day. She immediately approached Bruce at the conference and requested that he sign her copy of TIME magazine. He wrote, “Thank you for your pioneering work.” Little did he know that is exactly what Jordan calls all of the students she teaches, “pioneers.”

It is moments and memories like this that solidify our space in this movement. It is these times that push us to keep going and to keep teaching and no matter what to remain on the cutting edge of what will become the greatest industry of all time.

(L to R) Jordan Person (Primal Therapeutics), Bruce Barcott (author), Keith Stroup (founder of NORML)

Cannabis Massage Retreat off to a great start

Over the weekend of May 20-21,2017 Primal Therapeutics hosted our first Cannabis Massage 101 weekend of plant medicine retreat. It was an amazing experience. With the cannabis massage retreat off to a great start it has created wonderful momentum for the upcoming classes. Cannabis massage is the modality of the future. These classes will educate massage therapists how to take their careers to the next level.

The retreat was created to satisfy the requests of therapists from across the country. When we realized that the majority of students were traveling from outside of Colorado we wanted to create an experience that would touch the mind, heart and soul, an experience that would provide education on plant medicine during a weekend of wellness. We partnered with other cannabis industry experts to design this special retreat that we will have two times in 2017.

The setting for our retreat was the beautiful Cultivated Synergy located in the Rino neighborhood in Denver, Colorado. It could not have served our needs any better. It provided a safe and comfortable space for our students. The staff were so attentive to our every request and need throughout the entire event planning process as well as the entire event weekend.

“I had a wonderful time during the class. Jordan you did a fantastic job educating our class on cannabis massage. You made it a very safe place to educate. Free spirit with the knowledge to enhance our skills and lives. Thank you so much” -satisfied student from May class.

The expansive square footage allowed us to set up for several portions of the class at once. This made the transition from each portion of learning so smooth. Keeping class size small allowed for a more intimate learning experience. Students were able to have their questions answered and receive individual attention that truly elevated the quality of learning.

After learning about the Endocannabinoid System, terpenes, contraindications, the Entourage Effect, benefits, cannabinoids, and so much more it was time to feel the difference that cannabis makes in a massage therapy session. Students broke into pairs and had the opportunity to use Primal Therapeutics Herbal Body Oil and Primal Salve-Vation during practical application. The students were able to keep the salve to use at their discretion as a gift from their teacher. All of the retreat attendees reported being able to feel the muscles respond to the infused topicals. Thanks to the class being small technique pointers were provided to each student on an individual basis.

“I have to say I was pleasantly surprised with the whole experience. The information in the book and from instructor was very informative. The schedule was well thought out and structured in a thoughtful way.” – student from May class

Non-infused brunch was provided both days of the retreat. CBD rich coffee was donated by Strava Craft Coffee and water soluble infused THC and CBD organic teas were donated by Stillwater. Students had the ability to help themselves to the coffee and tea station at their leisure. We are so grateful to both vendors for their generous donations to our first retreat.

Our chef for the infused dinner was Jessica Catalano, author of The Ganja Kitchen Revolution. She prepared a four course dinner for the class using cannabis extractions of THC and CBD. In the first three courses she used strains from Natural Remedies. The terpene profile that each variation provided was chosen to match the dish. Chef Catalano is the pioneer of stain specific cooking. She then used CBD isolate from Soqdet Farms in Arvada for the infused caramel for dessert to round off the meal. Every bite was decadent. Chef Catalano will create a different seasonal menu for the fall class.

The infused yoga portion was created by Jimmy Smrz of Yoga on the Green. He graciously stood in for Ganjasana owner and creator Rachael Carlevale at the last minute due to a family emergency. He did an excellent job at leading our class through an enlightening session of spiritual plant spirit yoga. He activated our endocannabinoid systems with energy movements and activated all of our senses. We are so grateful to him for being so flexible and generous with his time and energy. His class was the perfect way to start our Sunday morning. Listening to the singing bowls at the end was the perfect awakening transition to bring the class into the next portion of learning.

“Your curriculum was in depth and organized. It’s exactly what we need to know as massage professionals and ambassadors of plant medicine. I loved the connection with others who are hungry for knowledge and new experiences. Thank you for creating a fulfilling weekend I’ll never forget!” -student from May 2017 class.

After yoga it was time to learn how to make topicals. Working with herbs is a process and in Topicals 101 students learned the basics on how to begin this part of their journey through plant medicine. Instruction was provided on how to make massage oil and salve. Education included various herbs, necessary tools for topical making, essential oils and the many options that can be used a base for topical treatments. All students went home with organic massage oil created in class and everyone had the ability to create their perfect individual scent using various organic essential oils.

Law has a lot more to do with cannabis massage then many people realize. Jordan has a lot of background in that area thanks to her work with NORML (National Organization for the Reform of Marijuana Laws) the longest standing consumer advocacy group in the nation. Running the Denver chapter and speaking throughout the country in favor of reforming laws for the cannabis plant are part of what makes Jordan qualified to teach this class. Education was provided to the students on how they can become involved in the activism portion of cannabis massage so that protections can eventually be put into place for massage therapists working with cannabis infused oils and salves.

“One of my favorite parts was learning the importance of activism and how to go about engaging/educating your own community and lawmakers was very motivating to see how far Colorado (thanks to a large part- Jordan and her staff) has come but how much work is still to be done, especially in California.” – Cannabis Massage 101 student

The first Primal Therapeutics certified class of cannabis massage therapists will always be near and dear to Jordan’s heart. Amazing memories and friendships were created and the cannabis massage movement had a nice growth spurt. Anyone can rub cannabis onto a patient and call themselves a cannabis massage therapist. The difference between those therapists and a Primal Therapeutics certified therapist is the level of education we provide our patients and clients. Information is what this industry is lacking. The more knowledge we can provide patients the more they will seek out healing and therapeutic treatments and we can continue to change the world one patient at a time.

We hope to meet you and teach you at our next retreat in October.

“Jordan has got her sh*t together and is a true inspiration! I loved how she put it together; everything worked out perfectly except for it being too short and not enough questions asked. Other than that, it was excellent vibes, and great memories to keep in mind for the future. Thank you Jordan for all your hard work to bring this class together.” – satisfied student.

What is 4/20?

What is 420? The Meaning Behind the Marijuana Celebration Day

Written By Travis

Photo from: Liveurbandenver.com

The story of how 420 became the popular marijuana smoking day is intertwined with many myths, stories, and truths. For just about anyone who smokes marijuana on a regular basis, 420 is a sacred date and time of day. Ask a smoker about the origin of 420 however, and the origin can be as cloudy as the haze surrounding their heads. Ask a dozen stoners where the term 420 originated, and you get a dozen stories that have some basis in truth but are all over the place.

The truth about how 420 originated comes right from the kids who thought of the term. These five high schoolers developed a way to communicate secretly about weed long before it was as popular as it has become today. This is the true story of the beginnings of 420 and national weed day.

What’s 420 and Where Did It Originally Come From?

There are people around the world who are convinced that the term 420 was a California police code for “marijuana smoking in progress”. Then there are those who swear that Bob Marley died on 420 and this weed celebration day is a tribute to the legend himself. The story of 420 dates back to the early 1970’s in San Rafael, California. A group of stoners in high school called themselves the Waldos because they would get stoned after school behind a huge wall near the school property.

Photo from: Ariousentertainmentgroup.com

Now where the story gets hazy for many is that they think the Waldos would meet at exactly 4:20 each afternoon to get high. According to those in the group who went on the recall what actually happened, they group members would whisper 420-Louis to one another as code they wanted to schedule a meeting or a time to smoke. Eventually, they would go on to drop the Louis part and the 420 would basically signify anything related to marijuana. So they could easily tell one another where they wanted to 420, or what time they were going to 420, and no one in school would be any the wiser.

How Did 420 Spread From a High School to the World?

The term 420 would have only been something this small group of stoners shared, but it took the help of a popular band to give the term global recognition. When the Grateful Dead decided to set up camp in Marin County, a few miles from the high school where the Waldos gathered, it was a chance meeting that would explode the popularity of the term 420. The Waldo’s would hang outside where the Dead were rehearsing, smoking week and getting stoned, and eventually roadies would hang and get high with the Waldo’s too. The roadies and the Waldo’s would hang, get high, and listen to the Dead rehearse every day.

So from the mouths of the Waldo’s, to the ears of the roadies, the term 420 eventually made it to the bearded men in members of the Grateful Dead. The term 420 just stuck, and it was spread to concert goers around the world until it became what it is today. The Dead would use the term so frequently at the shows that the weed culture just took to it. Each year the Dead toured, the read of 420 would find a new audience. Once High Times magazine picked up the term when they wrote a story on the Grateful Dead, it was permanently a part of the weed culture. To honor the Waldo’s, and celebrate the freedom of smoking weed, on every April 20th, stoners party by throwing some incredible celebrations.

The Annual Marijuana Celebration Day

Each year, the day of celebration on April 20th gets bigger and more global attention. While some people love gathering and telling tales of the latest strains they have developed, others take a more casual approach. One of the growing trends is pampering yourself with a cannabis massage, a way to honor the marijuana celebration in your own little way. Similar to a regular full body massage, the masseur uses salves and oils packed with CBD and THC goodness, providing a therapeutic massage that has numerous medical benefits.

Photo from: Press.fourseasons.com

As 420 fast approaches, now is the time to plan how you are going to spend that day honoring everything marijuana. While there will certainly be major rallies in Washington, Colorado, and even Washington DC, rallies of smaller size are popping up in just about every state as more efforts are made to push for the legalization of marijuana in more states.

Cannabis Massage 101 Retreat

Attention all prospective students! Winter is still here and the snow in Colorado predicts the majority of our travel here in March and April so we chose May 20-21, 2017 for the Cannabis Massage 101 class. After a long cold season a Cannabis Massage 101 Retreat is in order! The majority of our students do not live in Colorado and have agreed they are willing to travel however far they need to and we could not be more excited to teach you.

We have partnered with Ganjasana and The Ganja Kitchen Revolution to provide you with a weekend of wellness through plant medicine. It is our goal to leave you enlightened on all levels.

Day 1- Morning: Cannabis Massage 101
Afternoon: Practical Application
Evening: Cannabis Infused Dinner

Day 2 – Morning: Ganjasana (cannabis yoga educational experience)
Afternoon: Topical Making 101

Early bird pricing is $999 for both days including: all supplies, meals, transportation, and courses listed. We require a deposit of 50% down to secure your space. Registration costs are due in full no later than May 6th, 2017. If you need to cancel your reservation please provide 36 hours notice for a full refund.

For full class descriptions and to learn more, please CLICK HERE to register for the first Cannabis Massage 101 class ever!

Primal Therapeutics in Billboard Magazine!

Ryan Snook Billboard Magazine

Primal Therapeutics in Billboard Magazine!

Recently Billboard magazine reached out to Primal Therapeutics owner, Jordan Person. They discussed what the future would be like as more famous people “come out green” and the demand for cannabis infused skin care goes up. “Our goal at Primal Therapeutics is to educate as many people as possible on the powers of cannabis massage. We invite our patients to feel the difference every day,” says Person. “Our patients tell us how amazing they feel so we now think it’s only a matter of time before cannabis infused topicals are widely accepted.”

Cannabis beauty products are steadily going mainstream and they have the ability to change the skin care game. As marijuana topicals become accepted so do the desires to have cannabis infused facials and full body scrubs and massages. Primal Therapeutics has been providing some of those services for 3 years now in Denver, Colorado and they are looking forward to what the future will bring. “We see awesome collaborations on the horizon so that we can continue bringing our patients what they want and need.”

“How Cannabis Beauty Products Could Change the Red Carpet Game”

5 Reasons Why You Should Try Cannabis Infused Massage Therapy

Written by Travis

We need to dispel a common myth before we can talk about why you should try cannabis infused massage therapy. The products that are used by the massage therapist will not get you stoned, it is more of a way to open up your skin’s sensory profile, which leads to many other health benefits.

Given enough time for these topicals to take effect, and you wind up feeling revived, refreshed, as your tendons and muscles begin to heal from the combination of deep tissue massage and cannabis infused products.

Photo from: CannabisCulture.com

Before we talk about the reasons why you should try a cannabis infused massage, we need to discuss what this type of unique therapy is all about.

A professional and therapeutic massage will soothe more than a tired body, it can also heal the soul. There is something therapeutic about being massaged, so when the massage therapist knows exactly how to relieve and relax stressed muscles, the end result is you feel alive again.

The ambiance of the massage clinic is just as crucial as the service, and proper lighting, music, and scents will amplify the overall experience, creating deep relaxation that allows the massage therapist to work more efficiently.

It only stands to reason that cannabis, which is known for restorative and properties, goes hand-in-hand with massage. Scientific basis for marijuana pain relief makes it a no-brainer for the ideal complement to massage.

Here are the 5 reasons why you should try cannabis infused massage therapy:

1. The Anti-Inflammatory Properties – One reason you should consider a cannabis massage is the fact it can help heal certain ailments. Unlike marijuana which has high THC levels that have narcotic properties, the CBD in the cannabis massage oils oil has healing properties and little or no narcotic effects.

No only will you not be getting high during or after the massage, your body will benefit from just the healing anti-inflammatory properties of these oils. Combined with the deep therapeutic massage performed by a professional, you will begin to feel relief from the painful symptoms associated with arthritis or sports-related injuries.

The CBD in the cannabis oils works to soothe those sore joints, giving you a boost of energy and allowing you to feel like you are not having difficulties with your muscles and joints at all. The healing sensations of the massage are only amplified when the oils penetrate the skin and reach the areas that are causing pain.

Photo from: GreenRushDaily.com

2. Increased Sensory Stimulation – The muscles and joints react immediately to a massage, but add in the cannabis oils and your entire body and senses will be stimulated. The skin is the largest organ on the body, and it needs to be taken care of just like other organs to be able to keep you healthy and feeling strong each day.

A gentle massage with the cannabis infused oils will stimulate your skin and help you to feel more alert and alive. The massage therapist performs the treatment in a way that not only is the muscles and joints stimulated, the skin now comes to life and will perform more efficiently.

Skin cells are being produced every second of every day, and this cannabis massage will allow the old skin cells to fall away rather than clog your pores, helping to revitalize your skin, tighten the appearance so fine lines and wrinkles disappear, and improve overall skin tone.

The therapist can also incorporate many different unique essential oils like peppermint that will also help appeal to your sense of smell and heighten the overall experience.

3. Increased Muscle Relaxation – Everyone knows that after smoking weed the body goes into this deep state of relaxation. That is part of the allure of smoking weed, you eliminate the stresses of the day and fall into this euphoric state that allows you to easily deal with the troubles in your body or mind.

Now add into the mix a massage therapist who is gently rubbing cannabis oils deep into your skin, and you have one of the most therapeutic and relaxing experiences possible. In addition to stimulating the skin surface, the cannabis oils will relax muscles and ease any tension or pain that you are feeling.

This is perhaps one of the best ways to decompress after a long and stressful day at work. It will revitalize, rejuvenate, and replenish your body during one session without the sleepy sensations you feel after getting high. You get all the healing benefits without any of the narcotic sensations.

Photo from: Spa.Cosmoderme.pk

4. Alleviate Stress and Anxiety – One of the most common ailments people experience today is stress and anxiety. People are worried about their jobs, about their money, about their children, about their health, and the list goes on and on.

By the end of a day, the added stress that a person imagines in their mind begin to take a toll on their body too. The physical symptoms begin as nervousness and escalate to anxiety, which can lead to deep bouts of depression if not dealt with in a timely manner. When a person sees a professional therapist who performs cannabis massages, the treatments can go to work on eliminating many of those thoughts that are leading to stress in the first place.

The massages can put a person in a happy place, allow them to look forward to a reward each time, and wash away the stress that can lead to depression or even strokes. The cannabis massage is ideal for people of all legal ages, massage needs, and lifestyles.

5. Eliminating Chronic Pain – Those who suffer from chronic pain often turn to marijuana to help them to cope with the pains they feel on a daily basis. According to reports released by the Maryland Medical Center, they found that deep tissue massages can be more effective for relieving chronic pain than most conventional medicines.

The reason that the cannabis massage is such an effective method for dealing with any chronic pain is because it decrease the inflammation, increases blood flow throughout the affected areas, and soothes that tension in muscles associated with the chronic pain.

The cannabis massage is also beneficial for helping to reduce blood pressure, provides stress relief, and rehabilitates muscles patients have sustained from various injuries. During these massages, the cannabis oil acts like a natural aid to loosen muscles and allow faster healing. The cannabis oils help muscles to relax just a little easier.

So now you know about the cannabis massage and how it works to heal a number of physical and mental ailments patients experience. Massage itself is an amazing way to help the mind and the body of people, it just doesn’t unlock the pain from certain areas, it’s all connected.

As legalization continues to sweep the country, cannabis oil combined with relaxation massage will only help benefit more people.

Cannabis Massage 101

By popular demand we are excited to announce we will be offering our first class in early spring. Cannabis Massage 101 will be a lecture style course offered in a beautiful location in Colorado, the epicenter of cannabis legalization and the cannabis massage movement.

We have reached out to the NCBTMB and the AMTA regarding the possibility of receiving credit for your class and unfortunately at this time CEU’s will not be provided through either of those organizations. We attempted to become certified CEU providers through both organizations but we are a bit ahead of the times. Therapists write to us and are eager and ready to learn more but at a national level marijuana is still illegal. The board of NCBTMB does not feel that this is an area to explore for continued education, yet.

The below bullet-ed points are the concerns we received from the NCBTMB and our responses follow in quotations.

A client who is under any influence of any substance which can alter or impair their judgment cannot give proper consent, and without consent a massage is not supposed to take place. – “The products do not cause a psychoactive response, there is no “high” feeling achieved and most importantly consent is given prior to the treatment session.”
Altering substances may cause a lack of sensitivity within the nervous system, and put the client at risk for injury, as they may not be as sensitive to pressure, heat, or cold. – “On the contrary all of the patients we have worked on since starting Primal Therapeutics have reported the ability to “feel” their issues in a way they never have before, including the ability to cope with chronic pain in ways they’ve never previously achieved.”
Additionally, a therapist applying these substances is likely to absorb the mood altering substance, therefore putting their professional judgment in question and open themselves up to malpractice liability. – “As I mentioned above there is no mental high achieved from the absorption of topical cannabis. It is all about the health benefits associated. I have seen up to 6 patients in a day and felt zero effect.”
Professional liability insurance may not be valid if a therapist is working professionally under the influence of any substance, controlled or not. – “This is a valid point and one that I hope will change as progress continues across our nation. We have nine states on the ballot for either medical or recreational marijuana this November.”

The need for knowledge is great and we have learned so much since we started this company. We are excited to share the data we have collected with you. If you are interested in taking Cannabis Massage 101 and learning from Primal Therapeutics please fill out this form or please feel free to write to primaltherapeutics@gmail.com to add yourself to our future students list and to receive updates on the class. We look forward to sharing our knowledge with you soon!

Fall Into Savings

fall-savings

Fall is fast approaching. The autumn equinox begins one week from today! As the air becomes crisp and the leaves begin to change we can feel the holidays are right around the corner. Remember to take some time for yourself.

Cannabis infused massage is beneficial for so many diseases and disorders. We have seen patients with extremely rare conditions and patients with daily chronic pain. Our best answer for new patients when they ask the question, “can this help me” we always provide the same answer, “let’s try it and find out.” We are excited to tell you it has provided relief to every condition we have touched.

Fall in love with taking care of yourself. Mention this and receive 35% off your therapeutics services.

We hope to heal you soon.