What exactly does it mean to be trendsetters in an industry? Simply put, it is someone that leads the way in ideas. In 2014 when the founder of Primal Therapeutics first googled the words “cannabis massage” no responses came back. Google, the search engine used by millions everyday had no advice to offer her. The search continued online for hours then days before she walked into her local medical marijuana dispensary and purchased every single topical that existed. After using topicals on her own surgical wounds she knew their healing capabilities on a personal level but had no idea what their implications would be using cannabis from head to toe.
What began with a whole lot of research turned quickly into development and making cannabis massage into something that was more than just applying cannabis to a patient and calling it cannabis massage. What has made Primal Therapeutics the trendsetters in the field is their passion for knowledge and spreading the word of what a healing and therapeutic modality cannabis massage is. After years of exploring the topic Primal Therapeutics now offers educational classes to fellow massage therapists around the world.
Every year American Spa magazine releases their projected list for the upcoming years various spa trends. This year Primal Therapeutics is considered the trendsetters for cannabis in the spa space. You can read the full list of descriptions with links to each section by clicking here. The 2018 trends include the following categories in no particular order.
Hotels with Spas
Animals in Wellness
Regional Spa Associations
She noted the first thing that made her realize cannabis was an effective treatment for massage and all kinds of various spa treatments was the fact she no longer needed acupuncture. After being a massage therapist for many years cannabis massage gave her a new lease on her worn out and tired wrists. “It was a total game changer for me and my business” Person said.
As Primal Therapeutics approaches their fourth year in business in Colorado they could not be more proud to be a part of this list. Founder, Jordan Person said recently, “My Grandma always used to call me a trendsetter! She could have never guessed this would be my future.” Cannabis saved Person’s life and she has since gone from being an advocate to an activist and a cannabis consumer to a cannabis business owner.
Our founder, Jordan Person recently visited Las Vegas and sat down with the CEO of The Travel Joint to discuss cannabis infused massage therapy on an episode of One Take. You can view the interview here – One Take. Epsiode 3. Jordan had the opportunity to discuss the future and progression of marijuana massage. She discussed the benefits of cannabis massage as well as the current reasons she is unable to have cannabis spa. Ms. Person visited Las Vegas to meet with regulators and business owners to discuss the possibility of bringing Primal Therapeutics to Nevada. With the amount of patients that she sees thanks to tourism, it is her hope that she can spread the knowledge the same way through tourism in Nevada. She has goals to “heal the nation.”
The Travel Joint is the leading source for top cannabis friendly destinations and assistance creating the best 420 friendly vacation possible. Primal Therapeutics is a Travel Joint approved destination mobile service.
I was recently asked by a Nevada State Senator to come and give a presentation on Cannabis Infused Massage Therapy. It was my first time in Las Vegas and an incredible experience. Senator Segerblom and all of the distinguished members of the subcommittee were full of great questions regarding the regulations surrounding cannabis massage.
Senator Segerblom and I after my presentation
The new questions brought to light were eye opening regarding what regulations will be necessary in the future of cannabis infused massage therapy. Will the therapist require a new type of license? Will patients be mandated to hold a “red card” in order to receive services? Did the state boards of massage therapy need to provide permission for therapists to provide services? All of these questions and more were enough to spark my interest to continue the pursuit of the answers upon my return to Colorado.
I received a telephone call from a Las Vegas reporter one week after giving my presentation. They wanted to do a story on the businesses that are a result of the booming cannabis industry. Although my reasons for being there were strictly educational, it was an honor to be part of a news story. This is a link to the story. http://www.mynews3.com/content/video/default.aspx?videoID=5309681